A variety of businesses from the UK and overseas attended with the intention of finding out what opportunities were available from events in the region.The briefing touched upon two events being held in Scotland in particular-The Royal Edinburgh Military Tattoo and the Glasgow 2014 Commonwealth Games.
Delegates were welcomed by Sir Craig Reedie, Executive Board Member of the International Olympic Committee who touched on his vast experience of organising major events and how the need to keep up with changing technologies brings about new opportunities for businesses at every event. Alex Balfour, Head of New Media for London 2012 explained that due to the increasing use of the internet across age groups since London won the bid in 2005, the organisers have brought about new initiatives involving the use of social media to distribute messages about the games. How these initiatives will be continued after the games in 2012 was also discussed.
Tom Chambers, Major Projects Development Manager of the Royal Edinburgh Military Tattoo explained how even though the event occurs year on year at the same venue, there is a huge requirement for temporary overlay as the venue is also home to Edinburgh Castle and seating and staging needs to be removed and installed every year. Challenges around crowd management for the single entrance and exit along with the high security procedures were also explained. Chambers then announced an opportunity for businesses involved in Technology and Security to help improve the movement of the crowds from the ticket office to security checks more efficiently to minimise complexity and risk. This aroused great interest among the audience and revealed how EVTG meetings can open doors to members.
The briefing was closed by David Grevemberg, Chief Operating Officer of the Glasgow 2014 Commonwealth Games. Grevemberg explained the objectives of the games in terms of the athlete experience and enhancing Glasgow’s profile during the sporting event and thereafter.
It was noted that the games are encouraging healthy living within Glasgow to ensure the sustainability and legacy of the games long after they occur. Grevemberg detailed the Commonwealth Games approach to integrated security commenting that organisers can take the knowledge and experience from London and other host cities to implement law enforcement, traffic management and terrorism awareness - highlighting many opportunities for security businesses alone.
Tom Chambers, Major Projects Development Manager of the Royal Edinburgh Military Tattoo explained how even though the event occurs year on year at the same venue, there is a huge requirement for temporary overlay as the venue is also home to Edinburgh Castle and seating and staging needs to be removed and installed every year. Challenges around crowd management for the single entrance and exit along with the high security procedures were also explained. Chambers then announced an opportunity for businesses involved in Technology and Security to help improve the movement of the crowds from the ticket office to security checks more efficiently to minimise complexity and risk. This aroused great interest among the audience and revealed how EVTG meetings can open doors to members.
The briefing was closed by David Grevemberg, Chief Operating Officer of the Glasgow 2014 Commonwealth Games. Grevemberg explained the objectives of the games in terms of the athlete experience and enhancing Glasgow’s profile during the sporting event and thereafter.
It was noted that the games are encouraging healthy living within Glasgow to ensure the sustainability and legacy of the games long after they occur. Grevemberg detailed the Commonwealth Games approach to integrated security commenting that organisers can take the knowledge and experience from London and other host cities to implement law enforcement, traffic management and terrorism awareness - highlighting many opportunities for security businesses alone.
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